Concepted and developed perfume packaging design and advertisement campaign for Ilya Parfums. In response to a brief where I had to elevate the brand to the next level, the client set out clear guide lines to add colour depth, prestige and vibrance to their brand. I went beyond the usual packaging and advertising campaign solutions to influence and develop the product range itself so it now sits effortlessly beside established brands. The fresh new bottle and packaging lines achieved an uplift in social media hits along with more online pre-orders than past products. The initial launches have lead to a continued advertising relationship and brand consulting where needed.
Concept / design / packaging layout / artwork / photography / digital content / brand management / planning / creative direction / art direction
Awards: Ilya Black Velvet placed within the top 20 category for niche UK perfumes 2023
