Naturally John Lewis's branch print collateral needs to be at the best possible level across the estate for both B2C and B2B, however there is also a need to localise some projects to create the personal touch. I was asked to take content ideas from the central team and emphasize what it means to be a partner within a uniquely different business. I created one off prints for Southampton branch, with a view to implement in other branches. During two campaigns, I incorporated visuals of the partners and their personal opinions of products across the branch, which would have a real poignant feel for customers and partners alike personalising the shopping experience. Banners and leaflets were also created for the localised interior design team, where the guidelines for John Lewis typeface, spacing, simplicity of format were all taken in to account.
Artwork / design layout / print / photography
