Local start up 'Funkin Fries' asked for brand content to be create across platforms in preparation for their launch in 2021. I was asked to completely reimagine the directors initial thoughts which lacked the clarity and impact they desired. I created a powerful mixture of street style and colour. With playful type and a strong contrasting palette the concept guaranteed visual impact helping 'Funkin Fries' stand out from the competition. The brand appealed to the younger demographic with a more visual emphasise and graffiti style. Launch week was extremely successful with exceptional sales over the trading period.
Enhanced brand content / concepts / artwork / digital content / print / art direction / consulting
